India and Vietnam to collaborate in the field of digital media

Information and Broadcasting Minister Anurag Thakur also informed Vietnam’s Minister of information and communication about the Digital Media Ethics code being implemented by the government since February 2021….

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https://brandequity.economictimes.indiatimes.com/news/media/india-and-vietnam-to-collaborate-in-the-field-of-digital-media/88335269

Gurugram hunts for ad space

The civic body has so far generated only Rs 10 crore of revenue from advertisements ..

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https://brandequity.economictimes.indiatimes.com/news/advertising/gurugram-hunts-for-ad-space/88338441

The civic body has so far generated only Rs 10 crore of revenue from advertisements..

The supply issue in lifestyle categories is similar to that of cars, smartphones ..

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https://brandequity.economictimes.indiatimes.com/news/business-of-brands/lifestyle-products-sport-higher-price-tags-on-supply-woes/88337256

NSDL e-Governance Infrastructure rebrands as Protean eGov Technologies

The new identity aligns with the company’s transformation and highlights its core values via its new brand statement – ‘Change is growth’…

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https://brandequity.economictimes.indiatimes.com/news/marketing/nsdl-e-governance-infrastructure-rebrands-as-protean-egov-technologies/88206906

Branding & the gut: Why instinct, intuition, and impulse are the most important to build a brand

Modern marketers must understand the power of intuitive or gut-based thinking ab ..

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https://brandequity.economictimes.indiatimes.com/news/marketing/branding-the-gut-why-instinct-intuition-and-impulse-are-the-most-important-to-build-a-brand/88198252

Pre-pandemic purchasing habits unlikely to return anytime soon: Report

Immunity, hygiene and holistic wellness categories to influence India’s FMCG Industries in 2021 and technology will play an important role in reshaping the purpose of stores.

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https://economictimes.indiatimes.com/small-biz/marketing-branding/marketing/pre-pandemic-purchasing-habits-unlikely-to-return-anytime-soon-report/articleshow/86388105.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst