Are we missing brand building in the social age?

While digital technologies have created powerful new social networks, they have also altered how culture works. Companies have put their faith and a large chunk of their marketing budget in branded content, but analysis of the ROI is now forcing them to reconsider.

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https://brandequity.economictimes.indiatimes.com/blog/are-we-missing-brand-building-in-the-social-age/93443203

Gurugram hunts for ad space

The civic body has so far generated only Rs 10 crore of revenue from advertisements ..

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https://brandequity.economictimes.indiatimes.com/news/advertising/gurugram-hunts-for-ad-space/88338441

The civic body has so far generated only Rs 10 crore of revenue from advertisements..

The supply issue in lifestyle categories is similar to that of cars, smartphones ..

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https://brandequity.economictimes.indiatimes.com/news/business-of-brands/lifestyle-products-sport-higher-price-tags-on-supply-woes/88337256

NSDL e-Governance Infrastructure rebrands as Protean eGov Technologies

The new identity aligns with the company’s transformation and highlights its core values via its new brand statement – ‘Change is growth’…

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https://brandequity.economictimes.indiatimes.com/news/marketing/nsdl-e-governance-infrastructure-rebrands-as-protean-egov-technologies/88206906

Branding & the gut: Why instinct, intuition, and impulse are the most important to building a brand

Modern marketers must understand the power of intuitive or gut-based thinking

Read more at:
https://brandequity.economictimes.indiatimes.com/news/marketing/branding-the-gut-why-instinct-intuition-and-impulse-are-the-most-important-to-build-a-brand/88198252