Are we missing brand building in the social age?
While digital technologies have created powerful new social networks, they have also altered how culture works. Companies have put their faith and a large chunk of their marketing budget in branded content, but analysis of the ROI is now forcing them to reconsider.
Gurugram hunts for ad space
The civic body has so far generated only Rs 10 crore of revenue from advertisements ..
The civic body has so far generated only Rs 10 crore of revenue from advertisements..
The supply issue in lifestyle categories is similar to that of cars, smartphones ..
NSDL e-Governance Infrastructure rebrands as Protean eGov Technologies
The new identity aligns with the company’s transformation and highlights its core values via its new brand statement – ‘Change is growth’…
Branding & the gut: Why instinct, intuition, and impulse are the most important to building a brand
Modern marketers must understand the power of intuitive or gut-based thinking